If you want to penetrate international markets, a multilingual and culturally adaptable web presence is absolutely key. Yet, if you currently have an English-language company website, you've already invested a significant amount of time and money. SynerGlobal can help you make the most of what you have and adapt your existing website for Asia markets.

SynerGlobal provides cultural research of the web site user interface. By conducting this evaluation prior to the localization phase, recommendations for cultural appeal and relevance can be incorporated into the design earlier in the development cycle. This research will seek to evaluate the user friendliness of the application, assessing the navigation, colors, images, graphics and icons, and their combined usage, to determine their appropriateness and suitability for target audiences.

SynerGlobal will prepare a report of our findings, including creative recommendations for potentially unsuitable elements, in order to yield a UI that is right on target. Our research identifies any potential issues a user may encounter from a cultural, design and navigational standpoint and provides creative solutions while ensuring consistency of the overall "look and feel" of the user interface, thus eliminating the potential for brand drift. Web Localization is a comprehensive program. To help simplify the process, SynerGlobal offers a streamlined approach that includes:

• Review of current site against needs and expectations of target audience
• Translation of all text
• Modification or alteration of images to avoid negative cultural biases
• Technical re-engineering of site architecture to ensure proper functionality across different global technical/telecommunications infrastructures
• Testing of completed site against documented performance standards
• Formalization of procedures for development of future global content

SynerGlobal has developed the knowledge to work with every type of web product from simple web sites to multi-tiered web applications. Our web localization services include the internationalization of source code and cultural assessment, localization and quality assurance, and management of updates to help bring our client's message and products to new markets faster.

To learn more about how SynerGlobal can help you succeed in Asia markets, please feel free to contact us via phone (+86-10-58731658) or e-mail: sales@SynerGlobal.com.